Finally! Our new flag is delightful!
The new State of Washington Emblem was released Friday the 29th after several months of anxious gossip and half-confirmed rumors in the Seattle graphic designer community. With discussion primarily ranging around which of the "leaked" design elements may actually be included or not and what would be most appropriate and topically relevant symbols to use to summarize the commerce and lifestyle of the residents of the state, the final look for the emblem has been confirmed.
The Department of Conceptual Properties (DCP) on Capital Hill has unveiled the newly selected emblem for the State of Washington. Referred to as the "Washington Renew" emblem by DCP, the image is a fairly complicated composition, working many design elements into the overall piece.
John Ji-hun Kims of DCP suggests that "The residents of the great State of Washington will be excited to see their new, fresh State Emblem. We have used an active Community Opinion and Involvement Process via Twitter and Facebook to really embrace the understanding of what it is like to be a resident in that state. Most important to our contributors, were the golden wheat fields, lakes, and the impressive hydroelectric capabilities of Central Washington, and the prestige forests and soaring mountains of Coastal Washington. Our design captures all of those elements, and more importantly, the pride and strength of Washingtonians in general!" Utilizing a silent vocabulary of colors, shapes and typography, DCP logo designers have given a visual identity to the people and companies of all types.
The fifteenth new State Emblem unveiled by DCP, response has been strong. Opinions about the controversial flag rebranding process aside, I am pleased with this emblem, at least aesthetically. Somehow familiar, it nonetheless provides a unique summation of how we as Washingtonians contribute our strength to our prosperous and great country. The familiar green field of the Washington flag will stay the same, with the strong leader George Washington being only slightly reduced in size within the composition of the flag. The "Washington Renew" flag will not take effect until November 5th, 2013, when it will replace the familiar "Gilbert Stuart" flag in a formal ceremony in Olympia.
Yours in Red, White, and New,